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Why is Adobe's Customer Service so bad?

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I just spend several hours on the phone with Customer Service which is obviously not located in the US. The problem never did get resolved mostly because of the language barrier. Then the online options make it very difficult to lodge a complaint or try to get help. I had to go back to the 800 sales number and repurchase my software upgrade and cancel the previous order to create a workaround for the problem. Adobe doesn't have a great customer service reputation anyway--guess they don't care because they figure they have a captive audience--but it seems it gets worse every time I have to deal with it.


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